Search engine optimization (SEO) as a subset of search engine marketing helps to improve the number as well as quality of visitors to a web site from search results. The quality of visitor traffic can be measured by how often a visitor using a specific keyword leads to a desired conversion action, such as making a purchase or requesting further information. In effect, SEO is marketing by appealing first to machine algorithms to increase search engine significance and secondly to human visitors. The term SEO can also refer to "search engine optimizers", an industry of consultants who carry out optimization projects on behalf of clients. In a nutshell we choose two three keywords specific to your business and place your website in the top ten positions in major search engines This results in increased traffic to your website and thus increasing your business .Search engine Positioning Or Search Engine Marketing is the most cost effective way to market your company's website. Below is a summary of Jit Software Technology's approach to delivering a positive return on investment for our clients. We begin our services with an initial consultation with your company to find out about your target customers, your industry, and your goals for on line marketing.