Search Engine Optimization or SEO is a method or tactic used to increase visitors to a website page. This is by obtaining a high ranking place on search engines such as Yahoo, Bing, Google and others. SEO is very useful when we talk about having a website be known to everyone on the web. Individuals and companies do SEO work to have more traffic for their website. About search engine return pages or SERP…. While most search engine companies try to keep their processes a secret, their criteria for high spots on SERPs isn’t a complete mystery. Search engines are successful only if they provide user links to the best websites related to the user’s search terms. If your site is the best on what your product is in terms of resource on the web, it benefits search engines to list the site high up on their SERPs. You just have to find a way to show search engines that your site belongs at the top of the class. That’s where search engine optimization (SEO) comes in — it’s a collection of techniques a webmaster can use to improve his or her site’s SERP position. The higher a website naturally ranks in search results, the greater the chance that that site will be visited by a user. Search engine optimization (SEO) can deliver a great amount of high-intent traffic to your website, (these are the people who are actually in the process of searching for things…things just like what you’re selling or advertising), and unlike pay-per click (PPC) marketing, also known as paid search, you don’t have to pay every time a visitor reaches your site.