Core Competencies Search engine optimization, search marketing, link building, pay-per-click, keyword research, ROI management, affiliate advertising and marketing, social media marketing, website development, content management systems, A/B and multivariate and testing, conversion rate optimization, com- petitive intelligence, technical SEO, multi-channel marketing Technical Experience Analytics - Google Analytics (GAIQ Certified), Omniture SiteCatalyst, Google Webmaster Tools, Open Site Explorer, Google Website Optimizer, SEOmoz, SEMRush Content Management Systems - Wordpress, Drupal, Joomla, Beejax (proprietary) Pay Per Click - Google Adwords (Individual Certification), Yahoo Search Marketing (Overture), MSN adCenter, Omniture SearchCenter Programming Languages - HTML, CSS, PHP Technical Certifications - Network +, A+, Google Adwords Certification, Google Analytics IQ Traditional Marketing - Press Releases, E-mail Marketing, Direct Mail