If you’re running a business online, then you’ve most definitely heard of SEO. Search Engine Optimization is not just an additional task to check, it’s the most necessary tool to succeed online. Because it doesn’t matter what you’re selling if no one is going to see it in the first place. To rank higher on search engines today is a rather difficult task, not only due to the increased number of competitors but also due to the ever-evolving search engines themselves. Google today is smarter than ever, and therefore merely stuffing your website with catchwords won’t do the trick anymore. It’s important to cater to the search intent of potential clients In 2020 getting a website is no longer profitable or of any use if it doesn’t show up to your potential clients on search engines, if you don’t rank on search engines you are essentially facing a silent loss which may become brutal after few years and the ones who are at #1 will continue to get more business and steal your potential clients. Think about it.