Hello, Hope you are doing great! I am an Adobe certified Analytics Architect with expertise in Digital Analytics, Machine Learning, Deep Learning and Data Visualization. I consider myself fortunate to have gotten the opportunity to work across multiple fields associated with data. I carry a solid data driven experience in Digital Analytics (both Reporting & Implementation), Data visualization, Predictive Analytics and Text mining techniques I have been involved in planning and delivery of Analytics projects on data gathered through various digital platforms like websites, mobile phones and mobile applications; I have lead complex requirement gatherings from the key stakeholders, ensuring all Key Performance indicators, macro and micro goals of the digital assets are tracked and reported correctly. I have delivered complex predictive analytics projects like predicting purchase propensity of online visitors. I have also delivered replicable and automated solutions like Text analysis on customer verbatim from online surveys. I have thorough experience with Shiny dashboarding and deploying such dashboards on cloud I am pretty comfortable with R Programming and regularly use it for Data Mining and Modelling. I have been conducting regular trainings on Digital Analytics on various tools like Adobe SiteCatalyst/Report & Analytics, Adobe Discover/Ad hoc Analysis, Adobe Dynamic Tag Manager, Google Analytics, Google Tag Manager and Tableau Expertise in – Best, Sanmeet Walia