- Execute tests, collect and analyze data, identify trends and insights in order to achieve maximum ROI in paid search campaigns - Track, report, and analyze website analytics and PPC initiatives and campaigns - Optimize copy and landing pages for search engine marketing - Perform ongoing keyword discovery, expansion and optimization - Research and implement search engine optimization recommendations - Research and analyze competitor advertising links - Develop and implement link building strategy - Work with the development team to ensure SEO best practices are properly implemented on newly developed code - Work with editorial and marketing teams to drive SEO in content creation and content programming - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.