By using these 3 simple steps, and repeating the process again and again, you’ll see how easy it is to produce trust-inducing and click-worthy meta descriptions that brings your web content results and more visitors. In fact, I’d suggest that if all your current meta descriptions for the pages of your website are not customized and follow a similar pattern that you take the time to fix them. Trust me, I’ve had many, many clients perform this task with old content and it always helps move the needle.