• Market analysis, identified opportunities, researched new product possibilities, collaborated with product development team and created campaigns generating. • Designed and constructed catalogues, course guides and training brochures that enhanced the sales reps’ understanding of complex product features and helped them sell more effectively and meet targets. • Develop and implement marketing strategies for CRM Software. • Making improvements to the website and developing and managing digital marketing campaign. • Responsible for client database generation through various sources. (such as online directory, business directories, magazines, exhibitions) • Overall responsibility of running various marketing campaigns – like product write up, getting newsletters, e-mailing & mailing campaign • Responsible for SEO & SMM Marketing activities.