Digital Marketing: • Planning and execution of web, SEO/SEM, marketing database, email, social media and display advertising campaigns AdWords: - Perform daily account management and of pay per click accounts on Google AdWords, Yahoo, Bing and other search platforms for a variety of clients. - Assist in the maintenance and monitoring of keyword bids, account daily and monthly budget caps, impression share, quality score and other important account metrics. - Manage and maintain updates for large keyword lists. - Provide creative copy suggestions and graphical ad templates. - Assist in the management of Display network placement lists on AdWords and through other contextual advertising platforms. - Provide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with client goals. - Support the generation new paid search campaigns, ad groups, and accounts and aid in the creation of new paid search marketing initiatives. - Generate weekly and monthly client reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives. - Keep pace with search engine and PPC industry trends and developments. - Monitor and administer web analytics dashboards, reports and key reporting tools, and point out key areas of importance in accordance client goals. - Monitor and evaluate search results and search performance across the major search channels. - Communication to team and management on project development, timelines, and results. Work closely with the other team members to meet client goals.