The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.
As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.
=> Experience with Google and Bing’s services, including Analytics and Webmaster Tools
=> Experience with Google’s Keyword Tool
=> A functional understanding of HTML and CSS
=> The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills
=> Proven success in link building and viral strategies
=> The ability to deploy an effective local and long-tail search strategy
=> A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO
=> Experience in building inbound organic search traffic and improving SERPs
=> A background in creating reports showing web analytics data and site evaluations
=> An up-to-date, working knowledge of current, past, and projected trends in the SEO industry