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SEO Specialist, SMM, Internet Marketing

The mission of an SEO (Search Engine Optimization) Specialist is to maximize the volume of inbound organic traffic from search engines to a website. This is accomplished through a combination of on-page and off-page techniques, including link-building, social media strategy, viral marketing, metadata sculpting, site speed optimization, content strategy, information architecture, and more.

As a result of the daily changes in the search algorithms of Google, Bing, Yahoo, and other leaders in search, an SEO expert works in a dynamic environment that requires them to be continually learning, fine-tuning their skills, and experimenting to discover how the industry is shifting.

=> Experience with Google and Bing’s services, including Analytics and Webmaster Tools

=> Experience with Google’s Keyword Tool

=> A functional understanding of HTML and CSS

=> The ability to work with back-end SEO elements such as .htaccess, robots.txt, metadata, site speed optimization, and related skills

=> Proven success in link building and viral strategies

=> The ability to deploy an effective local and long-tail search strategy

=> A solid grasp of how blogging, press releases, social media, and related strategies go hand-in-hand with SEO

=> Experience in building inbound organic search traffic and improving SERPs

=> A background in creating reports showing web analytics data and site evaluations

=> An up-to-date, working knowledge of current, past, and projected trends in the SEO industry

Skills & Expertise

.htaccessAlgorithmsAnalyticsArchitectureBloggingContent StrategyCSSHTMLInformation ArchitectureLink BuildingMarketingOrganic SearchPress ReleasesReportsSearch Engine Optimization (SEO)SemSEOSmoViral MarketingWeb AnalyticsWebmasterYahoo

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