Writing creative SEO copy intended to attract the attention of search engines, propelling Writing and uploading interesting, SEO-friendly blog posts for the client's blog to encourage search engines to crawl the blog, increase blog readership, and propel more websites to link to the client's website. After developing a strategy for the client's social media campaign, the Specialist, SEO II will build all needed social media campaigns to reflect the client's brand personality. The Specialist, SEO II will then post and interact with other social media users on the client's behalf. The Specialist, SEO II is required to read SEO and social media blogs and attend SEO and social media webinars to stay up-to-date on industry best practices and trends.