In marketing, storytelling is used to create an emotional investment. A brand's story comes from the company's own information, and if successful, it is accepted and integrated into the consumer's story. ?Stories connect with authentic human experiences and are virtually limitless.--it can appeal to any audience of any age, which makes it one of the few universally effective marketing tools. SEVN & SEVN aims to capture the soul of an image, the skill and passion interconnected with the lifestyle your brand represents create a powerful link between consumer behavior and brand authenticity. SEVN & SEVN will help you better understand how your brand emotionally resonates with customers and then position your message in the right place to tell the right s tory at just the right time.