Service descriptions are like product descriptions. But instead of describing tangible goods, you’re describing the services that you provide, including what you do, some basics about how you do it and why people should care about the service.

Service descriptions are like product descriptions. But instead of describing tangible goods, you're describing the services that you provide.Click to Tweet

How many service pages you have on your site depends on what you offer and how you want to market it. It also might depend on your content marketing budget. You definitely want to highlight your main services with their own description pages. Check out the table below for examples of the types of service pages you might see on various business websites.