Your sales are directly associated with the website load time. You make more sales if your website loads faster and loose sales when the website load time is huge. So, it is very important to get your shopify store optimized as per the recommendations of Google Page Insights and GTmetrix to make sure your website is lighting fast. As a part of optimizations, I will be doing the following: 1) Remove any unused apps that might be causing the page load time to increase Here is a project that I recently completed and you can see the results yourself - https://gtmetrix.com/reports/www.cedriclajoiewow.com/0Zcvc2gz