Assist in development of building paid social media plans including audience targeting and segmentation, messaging, flighting, and budgeting
Hands-on bidding optimization to grow the business and hit ROI targets
Design and execute A/B tests and optimization measures for creative, landing pages, user experience, and bidding
Analyze paid social campaign performance against company KPI’s, report on trends and insights to key stakeholders, provide intelligent interpretation and appropriate action plans based on conclusions