Build and execute social media strategy through competitive research, platform determination, bench marking, messaging and audience identification. Generate, edit, publish and share daily content (original text, images, video) that builds meaningful connections and encourages community members to take action. Set up and optimize company pages within each platform to increase the visibility of company’s social content. Moderate all user-generated content in line with the moderation policy for each community Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.