Manage outbound social content across Facebook, Twitter, Instagram, Google+, and Pinterest. Design and present monthly competitive analysis reports regarding other brands, influencers, bloggers, and emerging social media channels. Manage social media strategic development, community and crisis management, social engagement, and competitive analysis. Collaborate with Brand Marketing team on daily operations and paid efforts. Analyze and report on content performance weekly. Design, implement, and execute monthly national sweepstakes and contests. Develop content calendars on a weekly and monthly basis. Drive awareness of blog posts by posting the articles into different platforms. Identify user generated content suitable for cleint and manage multiple UGC streams