In my day-to-day at a Fortune 500 company, I focus on engaging consumers on social media throughout the customer life cycle. In addition, I also produce reports as needed around “What is trending” about brand across social media using various analytical tools, including R, social media analytics and listening tools, Google Analytics and SQL. Working in this fast growing team with high impact and significant exposure across the organization, I have sharpened my ability to effectively collaborate with media vendors to advice on business goals and campaign objectives and to perform campaign analysis, optimization and ad-hoc reporting.