- Develop and implement social media strategies to increase brand awareness, engagement, and traffic.
- Manage all social media channels and campaigns, including Facebook, Twitter, Instagram, LinkedIn, etc.
- Create and curate engaging content for social media platforms, including text, image, and video content.
- Monitor social media trends, insights, and analytics to optimize content performance and strategy.
- Engage with followers, respond to comments and messages, and foster a sense of community around the brand.
- Collaborate with cross-functional teams to align social media efforts with overall marketing goals and campaigns.
- Stay up-to-date with industry trends, platform updates, and best practices in social media marketing.
- Ideate, plan, and create compelling and engaging content across various platforms, including blog posts, articles, videos, infographics, and social media posts.
Research and analyze relevant topics, keywords, and trends to ensure content is relevant and optimized for search engines.
Develop content calendars and schedules to maintain a consistent posting cadence and meet content goals.
Collaborate with other team members, such as designers, videographers, and social media managers, to produce multimedia content.
Edit and proofread content to ensure accuracy, clarity, and adherence to brand voice and style guidelines.
Optimize content for SEO by incorporating keywords, meta tags, and relevant links.
Monitor content performance using analytics tools and adjust content strategy based on insights and feedback.