Creating content, including text posts, videos, and images for use on social media. Promoting products, services, and content over social media, in a way that is consistent with an organization’s brand and social media strategy. Scheduling social media posts using applications such as Hootsuite. Interacting with customers and dealing with customer’s inquiries. Developing new social media strategies and campaigns. Managing a budget to be spent on promoting social media posts and pay-per-click (PPC) advertising. Keeping track of data and analyzing the performance of social media campaigns. Collaborating with colleagues from across marketing departments to ensure branding is consistent. Meeting with clients and other stakeholders (such as social media influencers). These meetings may involve pitching potential marketing campaigns.