Develop and implement social media marketing strategies and campaigns to meet business objectives, increase brand awareness, and engage with target audiences.

Create, curate, and publish high-quality social media content (including text, images, videos, and other multimedia formats) that is relevant, timely, and engaging for the target audience.

Manage and monitor social media accounts (such as Facebook, Twitter, Instagram, LinkedIn, and others) to ensure consistent branding, messaging, and engagement.

Develop and manage social media advertising campaigns (including creating ad content, targeting audiences, setting budgets, and analyzing campaign results).

Monitor and analyze social media metrics and analytics (such as reach, engagement, click-through rates, conversions, and ROI) to measure the effectiveness of social media campaigns and adjust strategies as needed.

Respond to comments, messages, and inquiries from social media users in a timely and professional manner.

Stay up to date with social media trends, best practices, and platform updates to ensure that social media marketing strategies are current and effective.

Collaborate with other departments (such as marketing, communications, and sales) to ensure that social media strategies align with overall business goals and objectives.

Build and maintain relationships with social media influencers, advocates, and other key stakeholders to increase brand reach and engagement.

Monitor and manage online reputation and crisis management, addressing negative feedback or comments in a constructive and professional manner.