Facebook and Instagram ads. TOF, MOF and BOF campaigns to target the customer through the whole customer journey.
Cold campaigns: interest based targeting and Look alike audiences
warm campaigns: facebook and instagram engagers as well as video ads engagers
hot audiences: content view, add to cart, iniate chechout.
To each of these audiences there will be specific creatives and ad copies.
In summary I find the right audiences and target them with the right creative and ad copy.