1- Build and execute social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
2- Generate, edit, publish and share daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
3- Set up and optimize company pages within each platform to increase the visibility of company’s social content.
4- Create editorial calendars and syndication schedules.
5- Continuously improve by capturing and analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.