Finding the right words is a challenge. Writing is a difficult, time consuming chore. If not done properly, it wastes your time and money. Worse yet--it creates a poor image of your company. If you want to stand out online, if you need direct mail that is on target, if you require manuals that clarify rather than confuse, then your message must be excellent and to the point. You must first understand what your audience wants, and you must figure out how to deliver it to them in a powerful and persuasive way. I have over 30 years' of writing experience in business, government, consumer, and internet marketing--from Advertising to Web pages. I've published four books (commercial publishing--not self-publishing), countless dozens of magazine articles, website copy, sales letters, speeches, brochures, fundraising literature, and other written communications. I've written speeches for a teacher receiving a statewide award, for a doctor receiving an honor from his alma mater, for a U.S.