Jeff Moser is the founder and principal of West Branch, an independent Management Consulting practice specializing in advanced materials, energy, and emissions related topics. Jeff has worked extensively in this field including participation with several expert networks and private clients including leading Corporations, Venture Capital, and investment firms engaged in research and analysis to support strategic decisions. Jeff holds an MBA in Marketing and bachelors degree in engineering with over 20 years experience at BASF, Dow, and Caterpillar in operations, strategic marketing, and new business development roles.