It has been seen quite often that many businesses are unable to roll-out/ strategies largely due to the time pressures and inability to impartially review their businesses internally. Most strategic development is being done in an unstructured pattern which proves to be ineffective, time-consuming and costly. A critical evaluation of the strategies at a regular interval is essential for sustainability and productivity. Large corporations can afford independent strategic units working on this discipline, but the SME market generally cannot. At BaZ Consulting, we provide you an independent critical analysis of your business strategy and recommend the way forward based on our experience. Our services to assist clients include: a) Preparation and evaluation of marketing plans and budgets; b) Evaluating product lines, market opportunities, sales trends and profitability, c) Field surveys and market research, including analysis of market prospects, d) Opinion research and impact studies, e) Customer satisfaction surveys and, f) Feasibility studies for new business areas, including an analysis of the proposed market and an estimate of the initial costs.