I've been working with planning and strategy for more than 7 years. I'm interested in consumer behavior and digital environment, their impact on brand strategies and their conditions in creating and being part of this ecosystem. I develop strategies and insight planning for brands connected with customers needs and also business goals. I'm journalist but I started working with advertising since the beginning of my career. My main focus is digital but not because of technology only, is because I understand the importance of people and communication on this context. I've worked with different segments of businesses: forest machines, sports, retail, media, food, cosmetics & beauty, bank, beer, e-commerce companies and with a lot of fashion brands. I love sharing what I've learned. I've presented workshops about social media and music industry and I'm professor as well.