As part of my freelance work, I created and managed an Instagram awareness campaign called LifeBloodNetwork (@lifebloodnetwork), which focuses on promoting blood donation among youth and the general public. I was responsible for the entire campaign strategy, including content planning, visual design, and community engagement. Using tools like Canva, I designed educational and impactful posts, infographics, and highlight covers to ensure the page maintained a consistent and professional visual identity. I developed captions and messaging that were empathetic, motivational, and informative to encourage more people to participate in blood donation. Through regular posting, story updates, and collaboration with local student communities, the page grew to over 80 organic followers with strong engagement. The account now features more than 45 posts and several highlight sections such as “Moments” and “Blood Donation Tips,” showcasing real-life participation and educational resources. This project allowed me to demonstrate my skills in social media management, content creation, digital outreach, and health-based campaigning. I take pride in being able to turn a meaningful cause into a digital platform that informs, inspires, and mobilizes people toward positive action.