This is what I do for my Bread and Butter : 1.Mapping of the products and solutions to the domain in which the client does business. 2.Implementing the GTM strategy for new product/ solutions/ applications. 3.Right positioning of products/applications with respect to market/competition and providing consultative solution to the customers. 4.Positioning products and solution in Key Analysts reports and adapting to Thought leadership by staying updated with market trends related to the product space. 5.Enabling the sales/partner in expanding the market/geo/vertical.