Google analytics certified expert with 12 years experience consulting to Internet companies + 3 years running own profitable Internet businesses. Expertise areas: 1. Designing tracking architecture in google analytics for business reporting (goal funnels, ecommerce, events, etc.). 2. Installing and setting up tracking in google analytics (from basic to highly complex installations e.g. cross domain tracking, facebook fan pages and other social media tracking) 3. Increasing profitability & conversion (A/B testing, call 2 action design, sign up and purchase funnel streamlining, google web optimizer). Credentials: - 9 years experience as management consultant in top tier firm (Arthur D. Little) - 3 years experience founding, running and outsourcing my own Internet companies (e.g. www.datingskillsreview.com) - MBA from a top 5 ranked program globally (London Business School) UK National living abroad for over 14 years. Google analytics certified expert with 12 years experience