As a professional social media and digital marketing manager, I have taken my current company from 1 to over 300,000 followers on social media in months. By identifying an and audience, KPIs, and a bit of competitive research, I am able to lead a social media strategy with confidence and ease. With my technique, content mining, I am able to find content across the web that is free, safe, and effective to use that will help build and define a brand at no cost. I will either guide and lead social media efforts or create content guides and roadmaps while teaching relevant parties on how to grow their following and maximize their time spent on social media.