“I wanted an image that would indicate the services I offered, so even if an employer didn’t look anywhere else on the page, they would have an immediate understanding. I also wanted it to be more than just a list with a coloured background. At this point, branding became a huge question. Because every moment of my work involves a keyboard, that image had to be there somewhere. Eventually it became the focal point, and a great background on which I could both brand my profile and highlight my services.”