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Top-notch public relations professional

I personally implement battle-tested public relations strategies for forward thinkers. I have wide-ranging experience as a message pro, and have cultivated superb relationships with the news media for three decades. I am a 30-year advertising and PR veteran, recognized as one of the trade’s most accomplished writers and strategists. My specialty is PR campaigns that understand the acute importance of political nuance, and an advanced understanding of how technology continues to change the public relations industry. I graduated from Dartmouth College with a degree in English, then started my career in 1984 as a radio salesman. That led me advertising agencies, and a 2-year stint with Boston-based Arnold & Company as a copywriter. In 1987 I founded Robinson Marketing, assembling a client roster that included several large hospitals, many other healthcare clients, and several well-known manufacturers and retailers. Looking for a new challenge after 16 years of writing ad copy, I co-founded a public relations firm in the summer of 2000, called SAVVY Incorporated. The agency enjoyed early and high-profile success. I sold my half of the company in 2003, and launched Robinson PR (www.MainePR.com). During my career I have won several awards for advertising copywriting, and also several awards for public relations. This unusual combination of expertise, and a distinguished track record in radio, print and television production, highlight the multi-discipline experience that I offer to clients.

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$5/hr Ongoing

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I personally implement battle-tested public relations strategies for forward thinkers. I have wide-ranging experience as a message pro, and have cultivated superb relationships with the news media for three decades. I am a 30-year advertising and PR veteran, recognized as one of the trade’s most accomplished writers and strategists. My specialty is PR campaigns that understand the acute importance of political nuance, and an advanced understanding of how technology continues to change the public relations industry. I graduated from Dartmouth College with a degree in English, then started my career in 1984 as a radio salesman. That led me advertising agencies, and a 2-year stint with Boston-based Arnold & Company as a copywriter. In 1987 I founded Robinson Marketing, assembling a client roster that included several large hospitals, many other healthcare clients, and several well-known manufacturers and retailers. Looking for a new challenge after 16 years of writing ad copy, I co-founded a public relations firm in the summer of 2000, called SAVVY Incorporated. The agency enjoyed early and high-profile success. I sold my half of the company in 2003, and launched Robinson PR (www.MainePR.com). During my career I have won several awards for advertising copywriting, and also several awards for public relations. This unusual combination of expertise, and a distinguished track record in radio, print and television production, highlight the multi-discipline experience that I offer to clients.

Skills & Expertise

AdvertisingCopywritingMedia RelationsPrPress ReleasesPublic Relations IndustryWriting

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