Copywriting Translate Copywriters spend their days writing prose for the purpose of advertising to promote and sell goods and services. For example, a copywriter might write a new jingle for a cereal commercial, or come up with a new company slogan.Copywriting might be found on: Website pages Brochures Paid ads Landing pages Product pages Here’s a copywriting example from my website. It’s actually a popup that displays after a reader has been on the page for a few minutes: copywriting example neil patel website Notice how it’s short, to the point. There’s no fluff; instead, it focuses on the benefits and the next action users should take.