UI/UX Designer with experience in creating elegant, engaging, functional interfaces. My responsibilities include in researching, forecasting, identifying and incorporating consumer needs into user-centered Web site designs. Expertise includes: User Research:Improved Web site and mobile application alignment with customer needs through user research that includes in-depth interviews, contextual inquiries and field/diary studies. Persona Creation: Lead persona creation to optimize user journeys, develop site maps and flow,construct wireframes enabling effortless navigation. Information Architecture: Incorporating IA methods that include card sorting, affinity diagramming, free listing, mental models and search log analysis. UI designing: Creating suitable and creative prototypes. Usability Testing:Participating in all phases of usability testing in lab and remote settings. User Interaction designing