I have a strong passion in the field of Usability Engineering. I strive to create intuitive and beautiful user experience from conception to implementation, while constantly challenging myself and learning new skills and technologies in User centered design, Interaction design and Human factors design. I believe that a successful product must have delightful user experience and to achieve this, end users expectations can be satisfied by understanding their goals, tasks, motivation, behavior and their context of use. So I usually plan a most appropriate user experience strategy for every project.