We will do the “Heuristic Evaluation”. We follow latest’s procedures and evaluation process. We do a scientific analysis using: • Jakob Nielsen rules • Miller's Law of Short Term Memory Load • Fitts Law: T = k log2(D/S + 0.5), k ~ 100 msec. T = time to move the hand to a target D = distance between hand and target S = size of target Fitts’ Law is a model to account for the time it takes to point at something, based on the size and distance of the target object. Fitts’ Law and variations of it are used to model the time it takes to use a mouse and other input devices to click on objects on a screen. Broadly, Fitts’ Law can be applied by designers to suggest moving target buttons closer and making them larger for extremely commonly used buttons. In detail, applying the formula can be extremely useful for exact design of time-critical applications. • Hick-Hyman Law: (1) H = log2(n + 1). (2) H = S pi log2(1/pi + 1). H = the information-theoretic entropy of a decision. n = the number of equally probable alternatives. pi = the probability of alternative i for n alternatives of unequal probability. The time it takes to make a decision is roughly proportional to H, the entropy of the decision (the log of the number of alternatives), i.e. T = k H, where k ~ 150 msec. This can be used to make a time estimate for how long people will take to make a decision in using a user interface, such as choosing a menu item, choosing a tool, or selecting an item on a navigation bar. Cognitive modeling approaches such as GOMS apply this to making predictions of human performance. • Gestalt principle: o Good Continuation o Proximity o Common Fate o Similarity • SWOT Analysis Analyze the experience that people go through when using your products or services. Understand the problems and enhancement opportunities of the experience you offer through your produc