Monitor online ratings and customer reviews and respond accordingly. Monitor trends in Social Media tools, applications, channels, design, and strategy. Identify threats and opportunities in user generated content surrounding the business. Report notable threats to appropriate management. Analyze campaigns and translate anecdotal or qualitative data into recommendations and plan for revising the Social Media campaigns. Monitor effective benchmarks (best practices) for measuring the impact of Social Media campaigns. Analyze, review, and report on effectiveness of campaigns in an effort to maximize results.