A. Bronze Package: Includes the following 12 Items: B. Silver Package: Includes the Bronze Package plus Items 13 to 15 listed below: C. Gold Package: Includes the Silver Package plus Items 16 to18 listed below: 16. Search engine optimization of some site pages for the more recent Google Hummingbird update, which relates to search intent. This is particularly good for FAQ pages. 17. Embedding videos, when videos are supplied by the client, and when I have access to the hosting platform. 18. Question and Answer pages using a conversational style. This is a particularly useful enhancement to engage your audience.