While I enjoy formal writing, there's something about web writing that just pops in for a cup of tea still wearing slippers. Except: before you know it, the sacrificial links have drawn in you in and you almost signed up to an ongoing payment schedule. You can't write for the online market unless you appreciate that it is one of the most analysed and sophisticated arenas there is. And that's before it has even got out of its slippers! Two years working as a news editor, summarizing up to a hundred articles a day, means that I can boil complex information down to a few key words in the time it takes to make a cup of tea.
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