Experts state it is no longer enough to simply have an SEO strategy. A successful company will have a Social & Content strategy – that includes SEO. You don’t hire the Accountant that says “tax implications” the most times, you hire the one that takes the time to explain what it means. How people find the “best fit” has changed. They are not going from website to website reading what each company has to say about themselves. Claiming your authority is never as effective as someone seeing you as one. You don’t use the first Realtor that hands you a card, you go with the one you connect with. People are listening to conversations you’re having with clients, prospects and partners. Consumers are on social media publications and search engines asking questions. You need to be the one answering. Connecting. As my first sales manager told me “people don’t want to do business with a company, they to do business with a person.” Assuming your company is a person. What is he doing right now? He can’t be sitting on a stool in your shop (website) bragging about how awesome he is. He needs to be at mixers and socials, meeting people and getting to know them. Sharing his knowledge and demonstrating his industry authority. Allowing his personality to shine. To find new prospects, you need to be where they are. Personally.