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Have you ever wondered what goes into making a fully-integrated and technologically advanced website? You’re about to find out.
At the start of each website design project we have a seat at the table—with you. Here we learn about your idea or business, originate the look and content of the site, and begin planning for the development phase. You’ll meet your design team, made up of our most talented and experienced designers, strategists, account managers and more. We discuss more than your website: you’ll share your company’s goals and ideals, your toughest competition and your hopes for the future. From this information, we craft a plan for your project and desired timeline to begin creating your online presence.
The next step in the design process is to initiate work on the User Experience (UX) and Information Architecture (IA) of your new website. This is a short way of saying your team will craft the organization of the site and overall feel a user will have when visiting you online. We spend a great deal of time on the features, layout, navigation, and functionality, creating a firm and easy-to-follow blueprint for how the finished site will look and feel.
Once the blueprint is completed, our designers begin the most exciting work of applying color and design to the bones of your project. This is very similar to the prototype phase of an invention, when the first rough draft created to get a feel for the colors and style of the product. As your site begins to take shape, we give you a storyboard that explains the fonts and colors used so you can make note of what you love and what you’d like altered.
Behind the flashing videos and stylish font is a well-structured back-office where developers and content managers create a dynamic site. We complete coding in HTML5 and tailor your content management system (CMS) to your needs so your frontend responds to change in real time on desktops, tablets and mobile devices.
High quality websites must be maintenance often to reinforce their functionality, and our stringent quality assurance is what makes your website stand apart from the rest. From quick page loads and proper formatting across platforms high-level security, we keep your site running and delivering big on SEO results.
When your site is completely developed and meets your satisfaction, an administrator will go live with your website to administer a test, confirming that each feature is working as planned. We’ll also analyze user behavior during this period to see what improvements could be made to amplify site traffic, conversion, repeat visits and more.
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