Web Design strategy must start with the purpose of the website, this can be increase in sales, market expansion, introduction to products / services or simply an online web presence to support an offline entity. The Pulse business consulting team can help you conceptualize your goals and build a detailed plan of action. There are several considerations that must be analysed before you begin your journey towards a successful web presence, some of these are listed below:- - Definition of targeted geographical area. - Definition of types of audiences. - Plotting of ideal web journey for each of the audience types. - Relevant phrases for search engine optimization. - Integration process with social networking. - Creation of relevant and simulating content. - Planning for long term management. - Planning for traffic analysis.