A designer specializes in creating and laying out the visual aesthetics of a website. This professional usually has a background in art or design and is highly visual by nature. Web designers are also well versed in creating a user experience (UX) that makes sites easier to navigate and visually appealing, which enhances the user’s ability to find what they’re looking for. In short, designers excel at helping brands find and express their unique identity online. Excellent with conceptualizing projects Solid artistic and design skills Basic to advanced coding knowledge Very proficient in graphic design Familiarity with SEO and marketing