I'm sure some people value their skills more than others. What really matters is how much do you value the skills you don't have. When you don't know how something works and what skills it takes to get something done, then your setting your self up for being overcharged. I'll explain to you exactly what is required to get the result you want. Then it will be up to you to decide if it's worth it. You should expect this from any one you work with. You will get it from me. I've been running Animetreehouse.com a LAMP (Linux, Apache, Mysql, PHP) search engine database that handles gigabytes of data transfer a month over 10k organic visitors a month for over 15 years. I coded the entire site my self and it runs as an automated software machine with very little maintenance. It grows every 4 hours with no user interaction required. I also have several e-commerce sites that have and continue to generate revenue.