INSPIRE BY DESIGN We suffer from the awesomeness syndrome. Design isn't just what it looks like & feels like. Design is how it works. ASPIRE TO INNOVATE We have the gut to compete but we aspire to innovate and stay ahead. We want to put a dent in the universe. PERSPIRE FOR EXCELLENCE We hate to be yet another. Perfection is not attainable, but if we chase perfection we can catch excellence.