Award-Winning Web Designs. The Importance of Web Design A functional website gives visitors a positive perception of your brand and impacts how your site will rank in terms of SEO (search engine optimization). Designing your website with user experience in mind has a noticeable impact on how you rank in search engines like Google. 1. Think “Mobile First” Features: • Fully responsive website design • SEO friendly website • Original and unique design concepts until you are 100% satisfied. • Revisions and color options based on your requirements and branding • Professional Website Design using the very latest techniques and software • Professional customer service and communication at all times.