A website designer is a creative professional responsible for the aesthetic and functional aspects of a website. They possess a blend of artistic talent, technical skills, and an understanding of user experience (UX) principles. 

Website designers collaborate closely with clients or stakeholders to understand their goals, target audience, and brand identity. Using this information, they conceptualize the layout, color schemes, typography, and overall visual design of the website. 

In addition to creating visually appealing designs, website designers ensure that the site is user-friendly and intuitive to navigate. They consider factors such as information hierarchy, interactive elements, and responsive design to optimize the user experience across various devices and screen sizes.

Website designers often work with other professionals, such as web developers and content creators, to bring their designs to life. They may use a variety of tools and software, including graphic design software like Adobe Photoshop or Sketch, as well as prototyping tools like Adobe XD or Figma.

Overall, a website designer plays a crucial role in crafting engaging and functional websites that effectively communicate a brand's message and engage its audience.