A website is the spokesperson of an organization, the silent front man of your business,and in the modern day the first thing a client or customer sees when researching a business or conducting a transaction is the website. Your website is a visual representation of all aspects of your organization and needs to convey your core story to the user. From the logo to the color scheme to the content, every part of your website needs to consolidate into a powerfully positive message to your intended audience. If the design is inappropriate and misrepresents the values and intention of a company, business will suffer and the website will fail to fulfill the potential of the company.