Web designers plan, create and code internet sites and web pages, many of which combine text with sounds, pictures, graphics and video clips. A web designer is responsible for creating the design and layout of a website or web pages. Conceptualizing creative ideas with clients. Testing and improving the design of the website. Establishing design guidelines, standards, and best practices. Maintaining the appearance of websites by enforcing content standards. Designing visual imagery for websites and ensuring that they are in line with branding for clients. Working with different content management systems. Communicating design ideas using user flows, process flows, site maps, and wireframes. Incorporating functionalities and features into websites. Designing sample pages including colors and fonts. Preparing design plans and presenting the website structure.